...the old adage says. But the fact is, people do judge books by their covers... and products by their packaging, and companies by their brands, whether or not they realize it. And it's the job of the graphic designer to create an image that does justice to the quality of that product, or at least exaggerate your perception of it.
 
You see, if people did not judge books by their covers, I wouldn't have a job or career goal, and I wouldn't have had a reason to create this portfolio for you to admire, or throw rotten tomatoes at. (That may damage your screen though. I'm just saying.)
 
Go off and explore... If you like, or don't like what you see, feel free to drop me a line. I always appreciate feedback and constructive criticism.
 

Most Recent Project

04 JUN 08

CALVARY CHAPEL LEBANON Lebanon, PA Brand	After several weeks of critique and refinement, I can now present to you the brand identity for Legends Café at 9 South 9th St. in Lebanon, PA.