The brand identity largely reflects the way Candice relates to clients and the feel she emulates in her photography. She’s down to earth, positive, friendly, and sincere. I created the final logo from her signature, embellishing it with a hand-drawn flower and flourishes.

The business card is full-color, one-sided glossy. It features her logo at the top and set in bright, natural colors that are as personable as Candice’s brand.